With coverage in multiple industry publications, wide-ranging PR throughout the build-up and a launch platform at a leading exhibition for showcasing contemporary product innovation, Newton Waterproofing Systems’ launch of its newest and most innovative waterproofing membrane to date, Newton 403 HydroBond, was given a good chance of success from the very start.
And so it proved, with both days at last week’s Vision London 2015 exhibition at the Olympia Conference Centre in London seeing not only industry stalwarts but also those who were completely new to waterproofing take a great interest in the product and its highly desirable, cutting-edge properties. With a wide representation from across Newton, including representatives from the Technical, Commercial and Marketing departments respectively, all visitors were well catered for and no enquiry went unanswered.
Newton 403 HydroBond – A Successful Launch
Newton Managing Director Warren Muschialli, who attended Vision on Tuesday June 2nd, was extremely happy with the company’s presence at the exhibition, and with the success of the launch as a whole:
“To successfully utilise such a high-profile platform from which to launch HydroBond is an indication of the confidence that we at Newton have in the technical capabilities of this market-leading waterproofing membrane. Already we are seeing a widespread demand for the product from specifiers and engineers, fuelled by both its proven success in Europe and its continual outstanding performance on some of the most pre-eminent below-ground developments in the UK.”
Leading Expertise in Combined Waterproofing Systems
Whilst at Vision, Newton also took the opportunity to further reinforce its position as a leading technical expert in the field of combined waterproofing systems, as Senior Technical Manager Richard Crossley delivered his popular seminar ‘The Combined Waterproofing Approach’. As experienced providers of RIBA-approved waterproofing CPD training, delivering the message of the importance of this waterproofing method was another important goal for Newton whilst at the exhibition, and one that was also fully achieved.
Product Profile: Newton 403 HydroBond
- Full mechanical bond to concrete prevents water migration between membrane and structure
- Hydrophilic coating provides self healing of punctures to the membrane
- Very flexible – Resistant to movement and fissures in substrates.
- Applied under the raft and to the walls to fully encapsulate the structure.
- Excellent resistance to the high alkalinity of concrete.
Case Study: Newton 403 HydroBond
Waterproofing the Park Avenue, Sunbury-on-Thames development of 193 apartments and houses with Newton 403 HydroBond.